With over two hundred million vehicles on the road in the United States alone, the automotive industry and related services can be a gold mine for niche and authority websites. Here are the top automotive affiliate programs to help you monetize your website if you're in this group.
Best Automotive Affiliate Programs
The key with automotive affiliate programs is to make sure you are recommending only trustworthy companies.
At the end of the day, automobiles can be dangerous when improperly taken care of, so you want to ensure your readers and viewers receive only quality recommendations.
1. MaXpeedingRods
MaXpeedingRods is an automotive parts company in business since 2006 and dedicated to helping auto enthusiasts find the highest quality parts.
The eCommerce store offers over two thousand parts ranging from crankshafts to connecting rods, suspension systems, turbochargers, and much more.
Affiliates can benefit from an 8% commission on all orders. One of the upsides to the MaXpeedingRods affiliate program is the 60-day cookie and an average order value of over $180.
- Commission Rate: 8%
- Cookie Duration: 60-days
- Program: In-house
2. J&P Cycles
J&P Cycles is a motorcycle parts company in business since 1979 with a strong reputation for quality and service. The company offers parts for a wide range of motorcycle makes and models, making it easy to search for specific parts for specific bikes.
Aside from parts and tires, some other products sold include motorcycle helmets, goggles, jackets, and other riding gear. The company can also help with motorcycle insurance, financing, and more.
The J&P Cycles affiliate program offers a flat 3% on all transactions. According to their website, the average order value is $150.
- Commission Rate: 3%
- Cookie Duration: Unknown
- Program: Rakuten
3. Keller Heart
Keller Heart is a company focused on oil for automotive, aviation, and industrial use. They concentrate on large-scale distribution, so the primary focus here isn’t the average automotive owner but instead shop owners and hardcore enthusiasts.
While this narrows down to a highly niche audience, it can help fill in gaps in your content and affiliate offers. The commission for the Keller Heart affiliate program is 5% with a cookie window of thirty days.
- Commission Rate: 5%
- Cookie Duration: 30-days
- Program: Rakuten
4. Tire Rack
Tire Rack is a large company focused on selling tires, wheels, and other car parts. The company offers a range of products from top brands, including Pirelli, Yokohama, Michelin, Bridgestone, and more.
One of the company's benefits is that it can deliver to your home or a certified installer such as your mechanic. The Tire Rack affiliate program offers a solid 6% with an average order value of over $400. Affiliates also get access to a convenient dashboard to track and analyze earnings in real-time.
- Commission Rate: 6%
- Cookie Duration: 60-days
- Program: Commission Junction
5. RevZilla
RevZilla is another motorcycle eCommerce store that offers a range of products, including helmets, riding gear, parts, and other accessories. You can find OEM parts from top brands, including Yamaha, Kawasaki, BMW, Honda, and more.
RevZilla has a generous program with a solid commission rate and cookie window for affiliates. The program offers 7% commission on all purchases and a 14-day cookie window.
- Commission Rate: 7%
- Cookie Duration: 14-days
- Program: Impact
6. Lasfit
Lasfit is another non-traditional automotive store. The company sells floor mats and LED lights for various vehicles. You can find lights and mats for brands including Dodge, Ford, GMC, Honda, and More.
The Lasfit affiliate program offers a great 6% to 9% commission rate with a 30-day cookie duration. Extra performance incentives, custom banners, and advertising creatives make marketing easier.
- Commission Rate: 6%-9%
- Cookie Duration: 30-days
- Program: In-house
7. Car Covers
CarCovers.com, as you probably figured out already, is an eCommerce company focused entirely on covers for cars, boats, snowmobiles, golf carts, and almost all other types of vehicles.
The company has been in business for many years and has a solid customer reputation. Their average rating after over 80,000 orders is 98%. This can be an excellent option to fill gaps in your affiliate offerings.
Affiliates can benefit from a generous 10% commission rate with a thirty-day cookie duration. The average order value is over $160, according to their ShareASale page.
- Commission Rate: 10%
- Cookie Duration: 30-days
- Program: ShareASale
8. Goodyear Tires
Goodyear Tires is one of the oldest and most respected names in automotive tires. The company has been around for over one hundred years and has been at the forefront of innovations in tire technology for much of that time.
The Goodyear affiliate program is managed through Commission Junction and offers affiliates a flat 6% commission rate on all online orders. One benefit of the program is the forty-five-day cookie duration, ensuring you get your sale.
- Commission Rate: 6%
- Cookie Duration: 45-days
- Program: Sovrn
9. Edmunds
Edmunds is one of the foremost authorities for researching car information such as price appraisals, car reviews, car rankings, etc. The company has been around since the 1960s and has a solid reputation among car enthusiasts and regular users.
The Edmunds affiliate program is a bit different from others on this list. Instead of the typical flat commission rate for a sale, Edmonds pays out for successful new and used car lead form submissions and price promise certificate requests.
Not much information is provided about average order value or rates. However, top affiliates can negotiate custom commission rates. Other benefits of the program include monthly payouts and performance reports.
- Commission Rate: Varies
- Cookie Duration: 30-days
- Program: Commission Junction
10. AutoZone
AutoZone is an American automotive company and one of the top aftermarket auto parts distributors in the United States. The company has over 6,000 stores across the United States, Brazil, the US Virgin Islands, Mexico, and Puerto Rico.
The affiliate program is an excellent option to diversify your affiliate offering. AutoZone has thousands of products, ensuring something for every one of your readers. One thing to note is the commission rate isn’t clear, but there is a base commission plus performance incentives.
- Commission Rate: Undisclosed base rate + performance incentives for high volumes
- Cookie Duration: Undisclosed
- Program: Pepperjam
11. Auto Barn
Auto Barn is another parts store that offers a range of automotive parts, cleaning products, truck parts, supplies, and other accessories. The company has been in business since the 1950s, steadily growing its car parts market share.
Some of the top products offered by the company include car parts, truck parts, motor oils & additives, car and truck manuals, interior care, exterior care, and plenty more.
The Auto Barn affiliate program also offers a decent rate of 8% for every sale completed within ten days of the initial visit. Auto Barn’s affiliate program runs through Commission Junction and pays out monthly.
- Commission Rate: 8%
- Cookie Duration: 10 days
- Program: Commission Junction
12. AutoAnything
Auto Anything is another eCommerce platform that sells automotive and truck accessories. The company has been around since 1979 and has become one of the largest auto eCommerce platforms in the United States.
The Auto Anything affiliate program is on the lower end of commission rates at only 2% but promises high earning potential, with some of their top affiliate partners earning over $4,000 each month. The vast number of products the company offers ensures customers will find something they want.
- Commission Rate: 2%
- Cookie Duration: 1 day
- Program: Commission Junction
13. Avis
Avis is one of the world's largest car rental companies, with over five-thousand locations in 165 countries. The company has been around since 1987 and offers a range of rental cars for business travelers, families, and individuals.
Their affiliate program offers up to 4% with regular incentives for specific cars, locations, and dates. Because the company is top-rated, a built-in level of trust can help with conversions.
- Commission Rate: Up to 4%
- Cookie Duration: Unknown
- Program: Partnerize
14. Advance Auto Parts
Advance Auto Parts is a retail auto parts provider similar to Auto Zone. The company has locations throughout the United States plus a robust eCommerce platform that offers a wide selection of parts for cars and trucks. Other products include interior and exterior cleaning products, oils and lubricants, and more.
The Advance Auto Parts affiliate program offers a generous commission of up to 10%, which can quickly add up as many orders are on the larger side. You also get a 30-day cookie window to help ensure you get the commission.
- Commission Rate: 10%
- Cookie Duration: 30-days
- Program: Impact Radius
15. Vivid Racing
Vivid Racing is a solid choice if your audience is looking for high-performance aftermarket parts. The company deals exclusively in high-quality parts from brands like Pirelli, Sparco, Torque Solutions, and many more.
The affiliate program is a bit sparse on details, but one thing is sure: the average order value is quite high. According to the Vivid Racing website, the AOV is between $500 and $1000.
- Commission Rate: Undisclosed
- Cookie Duration: Undisclosed
- Program: In-house
16. Muc-Off
MucOff is a company dedicated to helping bike and motorbike owners keep everything clean. The company was founded in 2005 and quickly gained a reputation for products that work. Their signature products are geared toward helping owners of bikes and motorcycles clean the grease and everyday muck off their ride.
The affiliate program, while not necessarily high in terms of average order value, offers a great chance to fill in the gaps in your affiliate offerings if you’re in the bike or motorbike niche. The program offers a 7% commission on all products with a generous 30-day cookie window.
- Commission Rate: 7%
- Cookie Duration: 30-days
- Program: Impact
17. DS18 Audio
DS18 is a manufacturer of high-performance speakers and car audio systems. The company produces equipment for boats, cars, trucks, motorcycles, jeeps, and power sport vehicles such as ATVs and UTVs.
The affiliate program is an excellent option for diversifying your content and offerings and offers a reasonable 4% commission on all orders. Because of the industry, the average order value is relatively high, ensuring healthy earning potential.
- Commission Rate: 4%
- Cookie Duration: 30-days
- Program: ShareASale
18. Discount Tire
Discount Tire is one of the largest tire retailers in the United States, with over one thousand independent stores operating in more than forty states. The company offers tires for various budgets and is well known for prompt customer service and great prices.
Their affiliate program offers a 4% commission on in-store sales that begin through online ordering. Despite the modest commission rate, the nature of the product ensures that the average order value is in the hundreds to thousands of dollars.
- Commission Rate: 4%
- Cookie Duration: 30-days
- Program: Commission Junction
19. Defensive Driving.com
For another alternative affiliate program, look no further than Defensive Driving.com. If you run an automotive blog or niche/authority website, a good percentage of your audience will likely get a moving violation at some point.
In many states, including Texas, Florida, and New Jersey, where the company offers courses, they will need to take a Defensive Driving course. While this is a major annoyance, the online option makes it slightly less inconvenient.
- Commission Rate: Undisclosed
- Cookie Duration: 30-days
- Program: Flex Offers
20. Liberty Mutual Insurance
Liberty Mutual is a United States-based insurance company that offers automotive, home, and renters insurance for businesses and individuals. The company typically comes in as one of the more affordable options depending on your driving record and other factors.
Their affiliate program offers publishers the chance for a $10 commission for every lead driven to the website that successfully completes a quote form. This isn’t likely to make you rich but can help diversify your affiliate offerings.
- Commission Rate: $10 per lead
- Cookie Duration: Undisclosed
- Program: Commission Junction
21. Hertz
Hertz is another of the world's top rental car providers, with over 8,000 locations across more than 140 countries. They offer everything from smaller commuter cars to luxury sedans like Mercedes and BMW.
The Hertz affiliate program is suitable for various publishers, from travel bloggers and mom bloggers to automotive websites recommending rental companies.
- Commission Rate: Undisclosed
- Cookie Duration: Undisclosed
- Program: Flex Offers
22. Parts Geek
Parts Geek is an online marketplace for original equipment manufacturers (OEM) and aftermarket parts. The company has been in business since 2008 and has grown into a major online marketplace with millions of parts available for customers.
Their affiliate program offers a respectable 5% commission. It presents a good opportunity for anyone who runs an automotive blog or channel to help readers/viewers find the exact parts they need.
- Commission Rate: 5%
- Cookie Duration: Undisclosed
- Program: Commission Junction
23. Shine Armor
Shine Armor offers a wide range of interior and exterior cleaning and detailing products for cars and trucks. Their products are well received, judging from the hundreds of five-star reviews on sites like Trust Pilot.
The Shine Armor affiliate program promises some great returns with a generous 25% commission. For even more incentive, there is a $1,000 bonus for affiliates that drive over 500 sales in the first two months.
- Commission Rate: 25%
- Cookie Duration: 14-days
- Program: Refersion
24. Safelite AutoGlass
Safelite is one of the most well-known brands in the automotive glass repair industry. The company has been around since 1947 and has grown into a powerhouse with over eight hundred locations throughout the United States.
The Safelite AutoGlass affiliate program offers a flat rate of $12 for every replacement and $2 for auto glass repairs. Payouts will count for each lead that signs up online and completes the repair or replacement process.
- Commission Rate: $12 for replacement and $2 for repairs
- Cookie Duration: Undisclosed
- Program: Commission Junction
25. Priority Tire
Priority Tires is an eCommerce company that provides customers with the best deal on tires possible. The company started in 2005 and has grown to multiple warehouse locations in three states. They provide tires for everything from cars to trucks to industrial vehicles like forklifts.
The affiliate program offers a flat 7% commission for all tire sales. The cookie window is 30-days with a reasonable average order value for potentially well-paying commissions.
- Commission Rate: 7%
- Cookie Duration: 30-days
- Program: ShareASale
26. eManual Online
eManual Online is a unique automotive company that offers service and repair manuals for over one million vehicles. The company makes it easy to find the service and repair manual for specific cars by searching for the make and model or the VIN.
The eManual Online affiliate program offers a solid opportunity for diversifying your offerings and provides affiliates with a flat 5% commission for all sales. The cookie window is 30-days, ensuring you get the sale versus another affiliate.
- Commission Rate: 5%
- Cookie Duration: 30-days
- Program: Rakuten
27. Chemical Guys
Chemical Guys is another provider of car and other automotive cleaning and detailing products. The company sells car wash soap, foam, glazes, waxes, sealants, and many other products.
Their affiliate program offers up to 6% commission on every sale with an average order value of over $100 and upper range orders up to $1500.
- Commission Rate: 6%
- Cookie Duration: Undisclosed
- Program: Commission Junction
28. FinditParts
FinditParts is a bit different than many other programs on this list and will cater to a more niche audience. The company is one of the leading providers of original equipment manufacturer parts for heavy-duty trucks and trailers.
Their affiliate program provides a modest 4% which, owing to the nature of the products, can end up being quite a bit.
- Commission Rate: 4%
- Cookie Duration: 30-days
- Program: Commission Junction
29. Car Toys
Car Toys is an eCommerce platform that provides everything from automotive electronics like GPS, stereo systems, driver safety, and security systems to automotive detailing and tint products. Along with equipment for cars, they provide marine and Powersports products.
Their commission program offers affiliates a flat 3% for all sales and a solid 30-day cookie window to ensure you get the commissions you deserve.
- Commission Rate: 3%
- Cookie Duration: 30-days
- Program: Commission Junction
30. Dynojet
Dynojet is a performance fuel enhancement and ignition product manufacturer for motorcycles and power sports vehicles such as dirtbikes, ATVs, UTVs, snowmobiles, marine, and more. Other products include clutch kits, quick shifters, power packages, and more.
The Dynojet affiliate program offers a 6% commission on all orders with an average order value of over $300 for a respectable earning potential. They boast a high conversion rate with a 30-day cookie to ensure you get paid for your referral traffic.
- Commission Rate: 6%
- Cookie Duration: 30-days
- Program: AvantLink
31. Drive Den
Drive Den is a United Kingdom-based company that sells roof bars, roof boxes, bike racks, car mats, and other travel and car care accessories. The company offers products from brands like Bosch, Kent, Thule, Michelin, Farad, and many more.
The Drive Den affiliate program offers a 3% commission for all orders with an average order value of 72 GBP. One thing to note about the Drive Den affiliate program is that it is a UK program, so you will need to be based in the UK to offer this product.
- Commission Rate: 3%
- Cookie Duration: Undisclosed
- Program: Affiliate Future
32. Morris 4×4 Center
If you run a niche or authority site or social media like a YouTube channel geared more towards offroading, then Morris 4×4 Center can be a good option. The company sells parts and accessories for various models of Jeeps and most years of the Ford Bronco. Their parts are geared toward offroading and include everything from bumpers and drivetrains to winches and suspension systems.
The Morris 4×4 Center affiliate program offers a great way to diversify your affiliate offerings and fill in the gaps in your current offroad programs. The commission rate is 2%, but with a large average order value, this can be a decent amount.
- Commission Rate: 2%
- Cookie Duration: 30-days
- Program: Sovrn
33. Cycle Gear
Cycle Gear is another eCommerce platform that caters to motorcycle riders and owners of powersport vehicles such as UTVs and ATVs. Customers can find everything from parts to riding gear, helmets, tires, and accessories. The website also has a prominent clearance section ensuring visitors can regularly find great deals on parts and accessories.
The Cycle Gear automotive affiliate programs offer a generous 7% commission rate with a moderately high order value, ensuring you can earn a decent amount with sufficient traffic. Another benefit is a large number of products, ensuring your referrals have plenty of choice and higher chances of converting.
- Commission Rate: 7%
- Cookie Duration: 14-days
- Program: Impact
34. Monimoto
Monimoto is a unique program perfect for bloggers and niche or affiliate site owners focused on motorcycles and riding. The company offers a GPS tracker with an app that helps monitor your motorcycle in the event that it’s moved without your paired fob present. It provides international coverage, ensuring you can track your ride regardless of where you are.
The affiliate program is a flat 10% for each conversion which works out to an average of $15 – $20 depending on whether there are sales running. With a 30-day cookie duration, Monimoto provides a reliable way to diversify your affiliate offerings.
- Commission Rate: 10%
- Cookie Duration: 30-days
- Program: In-house
35. Seal Skin Covers
Seal Skin Covers is another automotive and marine tarps and covers company. They are known for extremely high-quality waterproof covers with a snug fit and a full warranty to protect your investment further. The company sells covers for cars, motorcycles, boats, jet skis, vans, trucks, ATVs, UTVs, scooters, and snowmobiles.
The Seal Skin Covers affiliate program offers a nice 12% base commission rate with plenty of opportunities to earn more for top affiliates. They even have a decent conversion rate of 5%, ensuring the traffic you drive to the company is more likely to convert.
- Commission Rate: Base rate of 15%
- Cookie Duration: 90-days
- Program: ShareASale
36. OE Wheels
OE Wheels is one of the largest independent wheel distributors in North America. The company has been in business for over twenty years and offers a selection of over 80,000 wheels in 685+ styles and sizes.
The OE Wheels affiliate program provides a modest 3% base commission with the opportunity to earn more with higher referral numbers. They also offer a solid 45-day cookie window, providing even more opportunities to earn with greater conversions.
- Commission Rate: 3%+
- Cookie Duration: 45-days
- Program: Commission Junction
37. Total Car Diagnostics
Total Car Diagnostics is a website that offers professional car diagnostic software for car owners, do-it-yourself enthusiasts, and mechanics. The company works with onboard diagnostic software and provides the tools and software you need to diagnose vehicle issues.
The Total Car Diagnostics affiliate program is one of the highest paying affiliate programs in terms of commission rate at 20% to 25% depending on which products you promote. Another benefit is that the company regularly works to improve conversion rates increasing the likelihood of your referral traffic leading to sales.
- Commission Rate: 20% – 25%
- Cookie Duration: Undisclosed
- Program: In-house
38. Sixt Rental Car
Sixt is a rental car company headquartered in Germany with over 2,000 locations throughout over 100 countries. They offer a range of vehicles, including smaller compact cars, SUVs, and even luxury sedans such as Mercedes Benz and BMW.
There isn’t much information about their automotive affiliate programs regarding commission rate or cookie duration. Unlike many other affiliate programs on this list, you must email the company through the affiliate marketing page to sign up and learn more about the program.
- Commission Rate: Undisclosed
- Cookie Duration: Undisclosed
- Program: In-house
39. Haynes Referral Programme
Haynes is one of the most popular creators of repair and workshop manuals for automobiles, motorcycles, and more. The company is headquartered in Great Britain and has produced manuals since the 1960s.
The Haynes affiliate program offers 8% to 10% for all sales. While these aren’t likely to be high-value sales due to the nature of the product, it does provide an excellent opportunity to diversify your affiliate offering and provide more content for readers.
- Commission Rate: 8% to 10%
- Cookie Duration: Unknown
- Program: Commission Junction
What To Look For In Automotive Affiliate Programs
There are a few key factors that you should consider before deciding to sign up for and recommend any automotive affiliate programs to your readers. Remember, readers are looking at you as a trusted source, so you don’t want to ruin that relationship.
Company Reputation
The very first thing to look at when considering automotive affiliate programs is the reputation of the company. Make sure to look at reviews on as many platforms as possible. Pay close attention to any negative reviews and see if there are patterns in the complaints.
You also need to look at the quality of the products. While it isn’t always possible, try and order one or two products from each affiliate you recommend to readers to check the quality.
Payout Schedule
Another consideration should be what the payout schedule is for the automotive affiliate programs. As with any other business, regular cash flow is critical to sustaining both your business and your personal life.
Ideally, your affiliate programs will pay out at least once weekly or every two weeks. You can also look for affiliate programs that pay daily. However, many will pay out once a month. Any longer than once a month and you may find yourself with cash flow issues, especially if your higher-paying programs are infrequent.
Payout Methods
One final thing to consider is what payment methods are offered through the automotive affiliate programs. If, for example, the company only pays through PayPal, and you don’t have PayPal, you won’t be able to accept payments.
Look for companies with various payment methods, including PayPal, ACH transfer, and even paper checks if that’s what you prefer.
Final Thoughts On The Best Automotive Affiliate Programs
Automotive affiliate programs present a fantastic opportunity to increase your revenue through potentially high-paying affiliate programs. The key is to ensure you’re working with reliable and consistent programs that your readers will trust.
Using some of the above automotive affiliate programs, you can easily fill in the gaps in your affiliate marketing strategy. Remember to work with a diverse number of programs so you won’t lose everything if one of the programs shuts down.
If you can consistently produce high-quality content that informs your audience and ranks well, you have a solid strategy for consistent earnings through these affiliate programs.
The post 39 of the Best Automotive Affiliate Programs To Speed Up Your Earnings appeared first on Niche Pursuits.