As search engine algorithms evolve, so does the need for search engine optimization (SEO) tools. While there are many SEO tools on the market, two of the most popular are Frase and Surfer SEO. Both have their pros and cons, but which one is the best? This article will compare and contrast Frase vs Surfer SEO to help you decide which tool is right for you.
What is Frase?
Frase is a content marketing SEO tool that allows you to optimize your website for Google, Yahoo!, and Bing. It offers many features, including on-page optimization, outline builder, topic planner, a very expansive AI tool, competitor analysis, and more.
One of Frase’s biggest advantages is its user-friendly interface – even beginners can easily use it to improve their website’s ranking. You may want to check out our in-depth Frase review.
How does Frase Work?
Frase is very easy to use. Once you’ve logged in, you can start building an outline and write using Frase's suggestions.
Or optimize your existing content by simply entering your page's URL and target keyword. The software will then analyze your website and provide a list of optimization tips.
For each tip, you can see how difficult it is to implement and how much it will impact your ranking. You can then choose which tips to implement, and Frase will provide step-by-step instructions on how to do so.
What is Surfer SEO?
Surfer SEO is a web-based application that also allows you to optimize your website for Google, Yahoo!, and Bing.
It offers many of the same features as Frase, such as keyword research, keyword density, competitor analysis, on-page optimization, and with its integration with Semrush, even backlink analysis.
We've also have a complete Surfer SEO review you may be interested in!
How does Surfer SEO Work?
Surfer SEO works similarly to Frase. Enter your website’s URL and target keywords into the software and it will analyze your website and provide a list of optimization tips.
For each tip, you can see how difficult it is to implement and how much it will impact your ranking. You can then choose which tips to implement, and Surfer SEO will provide step-by-step instructions on how to do so.
Frase vs Surfer SEO: What Are The Key Similarities?
There are many similarities between Frase and Surfer SEO. Both are desktop applications that allow you to optimize your website for Google, Yahoo!, and Bing.
- Frase and Surfer offer many of the same features, including keyword research, competitor analysis, on-page optimization, and backlink analysis.
- They are both easy to use and provide step-by-step instructions on implementing their optimization tips.
- You can try them before you commit.
- They both offer a money-back guarantee if you are unsatisfied with the results.
Frase vs Surfer SEO: The Major Differences
While there are many similarities between Frase and Surfer SEO, there are also some major differentiators.
- Frase arguably has a more user-friendly interface than Surfer SEO. However, you can easily learn how Surfer SEO works with a little effort.
- Surfer SEO can be difficult to use if you are unfamiliar with web development terminology.
- Frase offers a wider range of features than Surfer SEO, like its AI tools. However, the more limited features of Surfer SEO do a fantastic job ranking the content.
- Surfer SEO offers content optimization only, but Frase, on the other hand, uses AI to generate content as well.
Frase Pricing
If you're looking for a pricing plan that fits your needs, Frase has you covered.
Their Basic plan is only $44.99 per month and includes one user seat, the ability to write and optimize 30 articles per month, and 10,000 AI characters.
If you need more than one user seat or want unlimited article optimization, their Team plan is only $114.99 per month. It includes three user seats (with extra seats available for $25 per month) and unlimited article optimization.
For enterprise users, Frase offers a custom pricing plan that includes unlimited users, unlimited article optimization, and 10,000 AI characters. So no matter your needs, Frase has a pricing plan that will work for you.
The SEO Add-On is just that — an add-on. So if your work requires additional information like search volume, backlink, and data on domain authority, like a tool like Semrush or Ahrefs provides, you'll have to pay an extra $35 per month. This addition does also include unlimited words from their AI writer though!
Surfer SEO Pricing
Not sure which Surfer SEO pricing plan is right for you? Let's take a closer look at what each one has to offer.
A free plan is a great option for anyone who wants to add and track unlimited early-stage websites. You'll also get topic suggestions and create optimized content.
The basic plan gives you the ability to add and track 1 website. You can also add extra websites for $13/month each. This plan is perfect for small businesses or solo entrepreneurs who want to start with Surfer SEO.
The pro plan is their most popular option. It allows you to add and track five websites. You'll also get new tasks every seven days, so you can always keep your website optimization up-to-date.
The business plan is perfect for larger businesses or agencies that need to track ten websites. You can also add extra websites for $13/month each. With this plan, you'll get new tasks every seven days to stay on top of your SEO game.
Compare Frase vs Surfer SEO to see which plan fits better into your budget.
Frase Key Features
As we’ve seen, Frase offers a wide range of features, including:
1. Keyword Search Volume
If you're looking for a way to determine a particular keyword's popularity, you'll want to check out Frase's Keyword Search Volume feature. This handy tool allows you to enter a keyword and see how many searches are performed on that keyword each month.
This can be valuable information when you're trying to determine which keywords to target in your content marketing efforts.
In addition to the monthly search volume, the Keyword Search Volume feature also provides information on the average cost per click for the keyword and the competition level for the keyword. This information can help you decide which keywords are worth targeting in your content.
2. SERP Data Enrichment
If you're an SEO professional, you know that keeping track of your website's ranking in search engine results pages (SERPs) is vital to your success.
After all, if your site isn't appearing on the first page of results, potential customers are unlikely to find you.
That's why Frase, a leading SEO platform, offers SERP Data Enrichment, a feature that allows you to track your SERP rankings over time.
With this valuable data at your fingertips, you can adjust your SEO content strategy accordingly to ensure that your site is always performing at its best. In addition, the Frase platform also offers other features such as keyword research and content optimization to help you enhance your website's visibility and reach.
3. Automated Content Briefs
If you're a content marketer, you know that one of the most challenging parts of the job is creating content that resonates with your audience.
You need to consider their needs, wants, and desires and then craft something that speaks to them personally.
But what if there was a way to take all the guesswork out of creating content? Enter Frase.
Their new Automated Content Briefs feature removes all the guesswork of creating briefs for your team. With just a few clicks, you can generate a detailed brief that covers everything from the target audience to the editorial voice. And because it's automated, you can be confident that your content will always be on point.
4. Content Scoring
As a content creator, you know the importance of creating high-quality, engaging content. But how do you know if your content is accomplishing its goals? That's where Frase comes in.
Frase is a tool that helps you with a content score so you can see how it's performing. With Frase's Content Scoring Briefs feature, you can get feedback on your content from a team of experts. This way, you can ensure that your content is on track and making the impact you want.
5. Frase AI Writer
You've probably seen the term “AI writer” before, but what does it really mean? In a nutshell, an AI writer is a computer program that can generate written content independently. While it's still early days for this technology, it has the potential to revolutionize content creation.
That's because AI writers can scale to meet demand in a way that human writers simply can't. They can also customize their output to match the style and tone of the target audience. And perhaps most importantly, they never get tired or lose motivation.
With all of these advantages, it's no wonder that Frase is at the forefront of AI writing technology.
6. Content Editor
Editing your work is an essential step in writing, but it can be tough to do on your own. That's where Content Editor comes in. With Content Editor, you can get feedback on your writing from Frase experts. They'll help you improve your style, grammar, and more. Because they're available 24/7, you can get help whenever you need it.
7. Outline Builder
If you're someone who likes to plan everything out before getting started on a project, you'll love the Outline Builder feature in Frase. With the Outline Builder, you can create an outline for your document before you start writing. This is a great way to organize your thoughts and ensure you cover all the essential points.
To use Outline Builder, click on the “Outline” button in the Frase editor. Then, start typing your outline points into the text box. You can add as many points as you like and indent or outdent points to create sub-points.
Once you're happy with your outline, you can start writing your document. When you're finished, your outline will still help you remember what you wanted to say.
8. Team Project Folders
The Frase Team Project Folders feature offers users a simple and convenient way to manage team projects.
With this feature, users can create folders for each project, assign tasks to specific team members, and track the progress of each project.
This makes it easy for team members to stay organized and on track, and it helps to ensure that all tasks are completed promptly. In addition, the Frase Team Project Folders feature allows users to access project files from any device, making it easy to collaborate with team members regardless of location.
Surfer SEO Key Features
Now that we've taken a look at some of Frase's key features, let's switch gears to Surfer SEO.
1. Content Planner
Keeping track of your website's content can be daunting, especially if you don't have a dedicated team to help you. But with Surfer SEO's new Content Planner feature, you can easily get an overview of all the content on your site and plan accordingly.
The Content Planner shows you how much content you have, what type of content it is, and when it was last updated. You can also see which pages get the most traffic and engagement and determine which topics need more attention.
With this valuable information at your fingertips, you can be sure that your website's content is always fresh and relevant.
2. Keyword Research
For anyone who's trying to optimize their website for search engines, Surfer SEO's Keyword Research feature is an invaluable tool.
It allows you to see exactly which keywords are being used to find your site and then provides data-driven keyword suggestions for how to improve your ranking for those keywords.
Simply enter your website's URL, and you'll get instant access to Surfer SEO's keyword research database.
From there, you can start refining your keyword strategy and ensuring your site is visible on search engine results pages. So if you're looking for a way to boost your SEO, check out Surfer SEO's Keyword Research feature.
3. Deep SERP Analysis
This powerful tool takes a closer look at the top 100 results for any given keyword, providing valuable insights into what it takes to rank on page one.
With Deep SERP Analysis, you can see exactly how your competition is structured, what content they're using, and what Surfer calls “on-page elements.”
This last metric is particularly important as it includes factors like title tags, meta descriptions, and header tags. In other words, Deep SERP Analysis can help you fine-tune your on-page SEO and ensure that you're doing everything possible to rank in the top spot.
4. Audit
Surfer SEO offers a unique and powerful Audit feature that can help you improve your website's ranking on Google. The audit analyzes your website's page titles, meta descriptions, headings, and other factors to identify opportunities for improvement. It also provides specific recommendations for optimizing your website for better results.
5. NLP Keywords
NLP (natural language processing) Keywords is a feature from Surfer SEO that allows users to find keywords related to their topic and related questions and phrases. This tool lets users quickly generate a list of relevant keywords to target in their content.
In addition, the NLP Keywords tool can also be used to find related topics that may interest the user. This is a valuable tool for content creators who want to ensure that their content is relevant and engaging. With NLP Keywords, Surfer SEO makes it easy to find the right keywords to target in your content.
6. Grow Flow
Surfer Grow Flow offers website owners recommendations for weekly tasks to improve their website's SEO. After you connect your domain to the Google Search Console, you will receive insights on high-impact SEO tasks you can do to improve your website's ranking.
The tool offers a variety of tasks, such as:
- Adding missing keywords. Google Search Console will pull keywords you're ranking for currently but aren't prominently featured on your site. This will help you rank higher for those terms, bringing highly-targeted traffic to your site.
- Adding internal links. Internal links are essential for two reasons: They help improve the user experience by providing relevant information and helping users navigate your site. They also help boost your SEO by passing link juice (ranking power) to other pages on your site. By leveraging the Google algorithm, Surfer Grow Flow will illuminate contextual internal linking opportunities.
- Writing and publishing an article. Google looks at various factors when determining which sites should rank highest for a particular query. One of the most critical factors is topical authority. After analyzing content gaps and clusters, the Grow Flow tool suggests topics that present an immediate opportunity for your website.
Reporting
Surfer Grow Flow reports help you track your website's improvement after you make changes. The reports show you how many clicks you've gained, how many impressions you've gained, how many tasks completed, and how many pages have been optimized following the Grow Flow suggestions.
This information can help you see which changes work best for your website and which ones need more improvement.
To access the reports, log in to your account and go to the dashboard. You'll see a banner showing the gains you've made since you started using Surfer Grow Flow.
Click “view report” for more detailed information about your website's progress.
7. Money Back Guarantee
If you're not 100% satisfied with Surfer SEO, they offer a full refund within 30 days of purchase. No questions asked.
They stand behind the product and want to ensure you're happy with your purchase. So after you purchase a subscription, you'll have 30 days to decide if it's for you! If not, they'll give you a full refund.
8. 24/7 Customer Support
They know that SEO can be a complex and ever-changing landscape. That's why they offer 24/7 customer support to answer any questions you may have.
Whether you're just starting with Surfer SEO or a seasoned pro, their team is here to help. They're available 24 hours a day, 7 days a week, 365 days a year.
Frase vs Surfer SEO: Which is Better?
So, which content optimization tool is better between Surfer SEO vs Frase? Both are excellent content optimization tools that can help you improve your website’s ranking. However, there are some critical differences between the two that you should keep in mind. Here’s a quick overview of the main differences between Frase and Surfer SEO:
- Frase is more affordable, with its Basic plan starting at only $44.99 per month.
- Surfer SEO offers a free plan, which is perfect for anyone who wants to add and track unlimited early-stage websites.
- Frase offers more features than Surfer SEO, such as the ability to write and optimize 30 articles per month and 10,000 AI characters or unlimited AI writing with their SEO Add-On.
- Surfer SEO offers 24/7 customer support, which is extremely helpful if you have any questions about using the tool.
So we'll let you think it over and decide which is best for YOUR current needs.
The post Frase vs Surfer SEO: Which is the Better On-Page SEO Tool? appeared first on Niche Pursuits.