Founded in 2012, The Trend Spotter has grown to become a leading authority on all the latest fashion trends, travel tips, fitness goals, grooming, and beauty advice.
Their highly engaged audience of 4 million monthly readers makes them one of the most popular sites in their niche today. Whether you're looking for the latest trends in fashion, travel or beauty, or just wanting to know which hairstyle is right for you, The Trend Spotter is the go-to site.
With over 118,000 Instagram followers, 27,000 Facebook fans, and 10 million Pinterest monthly views, they're the trusted source for all things fashion, travel and beauty.
Let's take a look at what sets The Trend Spotter apart from the competition.
How The Trend Spotter Gets Its Traffic
The Trend Spotter makes good use of SEO and gets 64% of their 4 million monthly visitors from search. This is not surprising given that they rank in the top 3 for over 183,000 fashion, travel, grooming, and beauty-related keywords.
It's no secret that in social media, visual content is king. And this team has really mastered it, with 64% of their social media traffic coming from Pinterest, where they have 10 million monthly views!
What Types of Keywords Does The Trend Spotter Target?
Their top traffic keywords currently include terms like “graduation dress”, “gifts for women” and “tattoo ideas”, which are all highly searched terms. They have a good mix of evergreen and seasonal keyword terms to ensure a steady stream of traffic throughout the year.
How Their Pages Look
The Trend Spotter's 1700+ pages are designed to be visually appealing and easy to read. The articles are well-organized with clear headings, and the font is legible and easy on the eyes.
Their articles include plenty of images to break up the text, making the articles more engaging and encouraging readers to keep scrolling. The photos are all high quality and add to the site's overall visual appeal.
They also make use of call-to-actions (CTAs) throughout their articles to encourage readers to click through to subscribe to their email newsletter.
The Trend Spotter writes about a wide range of fashion, travel, and beauty topics. Their articles are always well researched and include plenty of tips and advice to help their readers.
All this helps keep readers engaged with their site and decreases the bounce rate, which is always good for SEO.
What's Their Link Profile Like?
The Trend Spotter's content is so good that it has attracted links from high-profile sites such as Wikipedia and Men’s Health. This shows their content stands the test of time in an ever-changing digital world – which helps improve their ranking on Google!
They're constantly putting out new articles that have helped them amass an impressive number of backlinks from top-notch websites. Their content is shared by many sites across different industries and fields.
What Does The Site Do Well?
The Trend Spotter is a well-designed website that is easy to navigate and browse. The articles are well-written, interesting, and informative.
Only 6 of their 1700+ pages account for more than 1% of their traffic, meaning their success is dispersed across the site. This shows they are not reliant on a handful of viral articles for their traffic and that their overall content strategy is working well.
This is good both in terms of SEO and user experience. It shows that their visitors find what they're looking for regardless of where they land on the site.
How Does The Trend Spotter Make Its Money?
The Trend Spotter makes money through a combination of advertising, affiliate marketing, and sponsored posts. They have relationships with some of the biggest brands in fashion, travel, and beauty, allowing them to command high CPMs for their ad space.
There are a few sponsored posts on the site, but they are clearly marked as “sponsored” and are relevant to the rest of the content on the site.
The Trend Spotter also participates in affiliate marketing, which means they earn a commission from product sales that are generated from links on their site.
The Trend Spotter has done an excellent job monetizing their site without compromising the user experience. Their ads are non-intrusive and relevant to their audience, and their sponsored posts are clearly marked.
What Can We Learn From The Trend Spotter Website?
- The Trend Spotter is a well-designed website that is easy to navigate and browse.
- The articles are well-written, interesting, and informative.
- The use of images helps break up the text and makes for a more enjoyable reading experience.
- The Trend Spotter makes money through a combination of advertising, affiliate marketing, and sponsored posts.
- They have relationships with some of the biggest brands in fashion, travel, and beauty, which allows them to command high CPMs for their ad space.
The Trend Spotter is a great example of a site that has found its niche and knows how to appeal to its audience. And they're showing no signs of slowing down. They're constantly churning out new content and experimenting with different strategies to ensure they're always on the cutting edge of the fashion industry.
The Trend Spotter is doing a lot of things right, and their efforts have paid off, with the site receiving over 4 million monthly visitors. If you're looking for the latest trends and advice, make sure to check them out!
The post How The Trend Spotter Became A Top Source For Fashion With 4 Million Fans appeared first on Niche Pursuits.