How Nina Clapperton Grew Her Travel Blog From 0-$10k Per Month in 1 Year Thanks to SEO

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Would you like to take a blog from 0 to $10,000 per month in 1 year?

Me too .

And today's guest on the Niche Pursuits podcast is here to show us how it's possible!

Nina Clapperton started a travel blog as a hobby and tried to grow it with social media and Pinterest.

She did everything except SEO, but after 4 years, she had no traffic or income to show for it.

In 2021 she shifted her strategic focus to SEO, and everything changed.

She gave herself an ultimatum, did a content audit, and got to work.

Within 1 year, her site reached 800,000 monthly pageviews, earning an average monthly income of $10,000 – and mostly from affiliate income.

In her interview, she dives into exactly how she did it and shares tons of actionable tips and tactics you too can use to grow your sites.

Including great stuff like:

The outreach and guest posting approach she uses to build high-quality links for free
How she completed an internal linking strategy expected to take 1 month in only 3 days (Hint: using Link Whisper)
Her competitor analysis approach to finding new topics
And a whole lot more…

So definitely take notes and enjoy!

Her goal to get on MediaVine within 6 months
What ultimatum she set for herself to stay motivated
What helped her learn about SEO
The problems with relying on ‘short-term' social media traffic for niche sites
Why she's diversifying out into other niches
Updating old non-optimized/monetized content
How she found her niche within the broader travel niche
Her content audit process and how deleting and de-indexing content helped
The importance of staying inside the site's niche and covering a topic completely
Determining what people want from the site based on the top posts
Her competitive analysis approach
How she goes beyond tools to find new opportunities
Her publishing calendar
How builds links without ever paying
How she doubled her traffic in 2 months
The importance of internal linking to her success
How Link Whisper ‘saved' her life
Why anchor text is so important and how to use it effectively
Using Reddit, Quora, Trip Advisor, etc., to find topics with little to no competition
Her effective outreach and guest-posting approach
A great Google search ‘hack' for finding Mediavine sites in your niche
Her revenue breakdown
The huge difference between Canadian vs USA ad RPMs
How she monetizes her email list
Her affiliate auditing process
Why she likes to test a few different affiliate offers on a post